Tag Archive: SEO

9 Major Google Algorithm Updates, Explained

9 Major Google Algorithm Updates, Explained

Google Algorithm Updates

 

Google frequently updates its search algorithm every month. For SEO, it’s critical to keep up with Google’s latest updates to understand traffic patterns in your website as well as best practices.

 

Google Algorithm Updates with Explained

google-panda-update

GOOGLE PANDA
It’s wise he believes you should earn your rank. Pandas don’t like duplicate content (that means no plagiarism). And don’t bother with keyword stuffing. They are far too smart for that.

 

google-penguin-update

GOOGLE PENGUIN
It is the life of the party. He believes in linking up with quality friends. You can’t buy his friendship (that means no paid links). And he doesn’t like spammers or fakers.

 

 

Hummingbird Google Algorithm Updates

GOOGLE HUMMINGBIRD
It is intuitive. She understands the meaning behind the search. She looks for concepts over keywords (So write for the reader, not the robot).

google pirate

GOOGLE PIRATE
It is no thief. You’ll find yourself thrown overboard if your’re caught sharing pirated content. Stay away from sites with high copyright infringement reports.

pigeon google algorithm updates

GOOGLE PIGEON
It is a homebody. She keeps it local, so you better get yourself on the map. She likes when things are straightforward and simple. Avoid inconsistencies with your address and info.

mobile friendly updates

GOOGLE MOBILE FRIENDLY
It is a simple update. It made sure when you are searching from a mobile phone, the search results will be mobile friendly. If you want to rank for mobile search, get a respective website.

google rank brain

GOOGLE RANKBRAIN
It is artificial intelligence. He knows where you are and shows you results based on your location. There’s not much you can do here. The closest business gets the higher rank.

google possum

GOOGLE POSSUM
It is all up your business. He knows where you are and shows you results based on your location. There’s not much you can do here. The closest business gets the higher rank.

Google Fred

GOOGLE FRED
It is smarter then your average Joe. He knows if you’re just trying to sell him something. Fred ranked content with too many affiliate links and ads. Shoot for content and you are good.

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Black Hat SEO Technique is Affected to a Website.

Black Hat SEO

Black Hat SEO is most commonly defined as a disapproved practice that increases a page’s ranking in a search engine result page (SERP). These practices are against the search engine’s terms of service and can result in the site being banned from the search engine and affiliate sites. A list of tactics and strategies employed by black hat SEO practitioners have been openly denounced on Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines. “Is the work that I’m doing adding value to the user or am I just doing this for search engines to see?” is a litmus test on whether an SEO tactic would go against a search engine’s webmaster guideline. If no value is added to the user, but rankings are likely to increase, then your decisions are highly likely to be black hat. The same test can be applied to paid search practices to determine whether an activity is considered black hat PPC.

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).

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