Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Benefits of email marketing include :

Maximizing Your Marketing ROI

Email marketing is 20 times more cost-effective than traditional media
For only a few pennies, email can drive traffic to your storefront or Website
It's six to 12 times less expensive to sell to an existing customer than to a new one

Increasing Customer Loyalty And Profitability

Deeper relationships drive profitability
Email is an easy and inexpensive way of establishing early and long-lasting relationships
Send newsletters, promotions, new service announcements or event invitations

Driving More Sales Conversions

Gently lead a prospect through the sales process, provide important data and drive the prospect to your Website
Email marketing allows you to communicate at Internet speed
Campaign response generally occurs within 48 hours

Improving Tracking And Feedback